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Gray Market: The Rise of Luxury Goods
The luxury gray market of authentic goods is growing fast thanks to steep discounts. It’s a lucrative practice, yet original brands don’t usually take part in the game....
Copyright is a form of intellectual property that protects “original works of authorship… including literary, dramatic, musical, and artistic works,” as described by the U.S. Copyright Office. These works include books, articles, poems, movies, songs, recordings, paintings, illustrations, sculpture, logo designs, website content, computer software and architecture.
In the U.S., this protection is granted for “original works of authorship fixed in a tangible medium of expression.” This means that the original work must have a perceptible manifestation in order for it to be copyrighted. A book, for example, is copyrighted whether it’s published or not, and whether it’s printed on paper or available on a device such as an e-reader.
But copyright protection is also important for businesses and documents. For example, sales presentations can be easily reproduced and a registered copyright may be helpful to enforce IP rights.
Copyrights grant the owner the exclusive right to reproduce and distribute copies of his work, as well as display and broadcast his copyrighted material. In today’s digital world, copyrights provide protection against piracy, meaning the reproduction and distribution of copyrighted content and images, that has become so fast and easy.
Copyright ownership also allows the owner to authorize others to exercise his IP rights.
Copyright protection is granted automatically the moment a work is created. Nevertheless, registration is highly recommended as it offers unique benefits.
Copyright registration is relatively easy and inexpensive. After registration is approved, the owner gets a certificate. However, this may take months, so filing early can save valuable time. Also, as some benefits are time sensitive, it’s highly recommended that you register your work as quickly as possible after it’s created.
Also, as with other forms of IP protection, there are copyright agreements that may grant protection across territories. However, it’s advised to carefully examine copyright protection in each relevant territory.
Wiser Market offers professional online intellectual property protection with personal service to answer all your questions and needs. Our highly effective solution keeps your copyrights protected worldwide, across multiple online channels, including: marketplaces, social media, websites and more.
With our automatic copyright protection solution you can be sure that your copyrights are protected, leaving you to focus on other things such as creative work and growing your business.
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