Online Brand
Protection Services

In the digital world, online brand protection
is not a nice-to-have, it’s a must-have!

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Why use brand protection?

The dynamic space of online platforms offers amazing reach and new opportunities. However, it also imposes threats by many offenders across multiple channels.

The fact that these threats are not within the control of the abused organization doesn’t make them less real or harmful. It also doesn’t mean that you should not be proactive about fighting them.

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What is brand abuse?

  • 1. Counterfeiting

    Counterfeiting involves the manufacturing or distribution of goods that use the trademark, logo, design or patent of someone else without their permission, often with the intention to deceive customers. Fake goods are generally of lower quality, as the goal is to sell a cheaper version with no regard to brand reputation.

  • 2. Trademark squatting

    This involves registering another party’s marks in bad faith, usually in countries where the original marks owners or real trademark owners didn’t yet register their marks or where there are issues of transliteration, as happens with Chinese trademarks.

  • 3. Copyright infringement

    Copyright infringement, also called piracy, refers to the unauthorized use, reproduction, distribution, or display of works protected by copyright intellectual property law. Copyright protects literary, musical or artistic works. For example, it allows to prohibit copying of photographs that belong to the authentic brand owner.

  • 4. Patent Infringement

    Patent infringement usually involves the use or sale of patented invention without permission from the patent holder in the territory.

  • 5. Infringing websites and social media accounts

    Websites and social media accounts that are created with the purpose of infringing the IP rights of a legitimate brand or otherwise use it with bad faith are a form of brand abuse.

    Most common are:

    Cybersquatting – Registering, trafficking in, or using an internet domain name with bad faith. It usually refers to buying domain names that use the names of existing brands or copyrighted work and offering them for sale to the person or company who owns the trademark contained within the name at an inflated price.

    Typosquatting – This is actually a form of cybersquatting that targets users who enter an incorrect website name or a brand name into a web browser, diverting traffic to a website different then the one they intended to reach. This is also called URL hijacking.

    Imitation sites and social media accounts – These are websites that imitate the website of an authentic brand with the intention to deceive unsuspecting customers, or social media accounts imitating existing brands or people for illicit profits.

  • 6. Gray Market Selling

    Although not illegal, the traffic and sale of authentic goods through unauthorized channels may amount to brand abuse. Gray marketing, also called parallel import, can be the result of authentic goods being unavailable, but it can also be the result of other circumstances, such as price differences between territories, countries or distributors.

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Online Brand Protection FAQ

Online brand protection counters online threats and protects your intellectual property assets. Anytime, anywhere. Effective online brand protection safeguards your brand’s revenue, profitability, reputation, customer service and brand trust.

Successful online brand protection solutions safeguard your brand’s revenue, reputation, customer service and brand trust from online threats. Whether you wish to fight counterfeits, protect your domain name, prevent trademark, copyright and brand infringements or combat gray market selling and knockoffs, online brand protection services can help your brand. With Wiser Market, your brand has a comprehensive IP protection solution, from detection to enforcement of your IP rights, so you can focus on growing your business.

An online brand protection strategy protects a company’s intellectual property and digital assets against counterfeits, trademark infringements, copyright piracy, and other infringements. However, the scope of infringements is not the same for every brand, and often changes over time. As a result, an online brand protection strategy should be tailored to your businesses’ unique needs. At Wiser Market our team of experts works with you to tailor your 24/7/365 worldwide brand protection strategy.

You can protect your brand from fakes by taking action.

  1. Register your intellectual property.
  2. Defend your enterprise through other means. For example, register domain names, use authorized dealers, sign NDAs, and more.
  3. Get the full picture of the counterfeiting problem. It is virtually impossible to track all counterfeit products without the help of technology. Automized solutions, such as the Wiser Market Monitoring System, are a great tool to monitor and detect fakes.
  4. Be proactive. When brands do not fight back, counterfeiters have it better.
  5. Adopt an effective brand protection strategy. The Wiser Market team of experts effectively enforces, eliminates, and deters infringers.

As the online space becomes more dominant and e-commerce rapidly grows, so do online threats, and online brand protection becomes crucial. Having an online brand protection strategy in place helps to shield your brand against online abuses, such as trademark infringements, cybersquatting, counterfeits and other unauthorized activity.

Wiser Market’s online brand protection solutions protect your brand across global markets.

All businesses, whether they are global brands or SMB’s, need protection in the digital space.

The rise in e-commerce channels: marketplaces, social commerce, live streaming, mobile apps – has made counterfeits available globally and anonymously.

A 360° intellectual property protection is crucial to any organization’s success.

Online brand protection is a must-have in today’s digital, global economy.

  • Protect your IP rights – They are your assets.
  • Reduce production of counterfeit products – Eliminating counterfeit products on online platforms significantly reduces the motivation to produce them.
  • Grow your profits – Having fewer counterfeit products improves your bottom line.
    Increase market share – A counterfeit seller is an unfair competitor for your market share.
  • Decrease the costs of doing business – Marketing costs rise when illicit sellers bid up paid advertising costs and/or erode legitimate search engine optimization (SEO).
  • Encourage investment in your brand – Perceived brand value rises when your brand is strong.
  • Boost your growth– Counterfeits are inhibiting your growth.
  • Defend your reputation and customer trust
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  • Wiser Market has been very useful with protecting our IPRs online. Their end-to-end service is efficient and cost-effective. They have been able to detect IP infringing products in various digital channels and take them down swiftly.

    Mr. Nir Palistrant, General Counsel
  • Wiser Market is very professional, responsive, and reliable, they have been very effective and have taken down thousands of brand damaging products. We’re glad to have Wiser Market as our brand protection partner.

    Mr. Bruce Wang, CEO
  • We chose Wiser Market to protect our brand online, and they have been very helpful with enforcing our IP rights as well as taking down numerous IP infringing product listings from online marketplaces, websites, and social media.

    Ms. Moran Levy Shemesh, Legal Counsel & Global IP Portfolio Manager
  • Wiser Market did an exceptional job: quickly detecting many counterfeit products and focusing their activity in areas of interest to us. They were able to clean leading marketplaces from fake products…

    Mr. Dani Gassner, Founder
  • Wiser Market has proven to be a valuable partner, detecting infringements and brand abuse activity worldwide, and addressing them quickly. Their service allows us to better manage our channels and allows our consumers to fully trust our brand.

    Mr. Aviv Barr, VP Sales, Canopia
  • Wiser Market successfully protects our brand online by taking down fake accessories and illegal listings of our successful pressure cookers… they provide us with intellectual property protection, and secure our online revenues.

    Ms. Anna Di Meglio, Marketing Manager
  • Wiser Market has been highly effective in combating unauthorized listings. With Wiser Market we have greater visibility into our online channels. Their team’s work has been pivotal in helping us protect our global brand.

    Mr. Levi Goldman, Corporate Counsel

What can WiserMarket Brand Protection Agency do for you?

Intellectual Property Protection

Protect your Intellectual Property Rights (IPR) from being infringed. Whether it’s your patent, trademark, logo, copyrights or URLs, it is essential to protect them. The ever changing world of IP infringements uses a variety of methods, some of them described above.

IP Infringements damage more than just your company’s revenues, it devaluates the hard-earned reputation of the brand, and damages consumer trust worldwide. Wiser Market uses state-of-the-art technology to scan, detect and analyze potential IP infringements worldwide. The results are then analyzed by Wiser Market’s expert analysts team, and sent for your approval before moving on to enforcing your IP rights.

Wiser Market offers an effective shield to protect your IP from online offenders, and help you regain control over what’s yours.

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A successful brand that does not implement a smart anti-counterfeiting strategy makes it financially worthwhile to have its products counterfeited.

This fact has enabled the world’s counterfeiting industry to become bigger than many legitimate industries. Counterfeit goods are so prevalent that they affect every industry: fashion, pharmaceuticals, sports, luxury goods, consumer goods, toys, electronics, inventions and more. Such lucrative trade results in more sophisticated sellers, making it even more important for brands to have an anti-counterfeiting strategy and the technology to support it online.

By utilizing smart anti-counterfeiting tools and techniques, you can combat existing fakes, eliminate them and protect your brand. We can also make it unprofitable for potential counterfeiters to continue or even start counterfeiting your company’s products.

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Parallel Import

Parallel import is the import of original goods into a market where the product is already marketed, without the permission of the intellectual property owner. Since these goods are non-counterfeits, they are often referred to as “gray market products”.

Gray market sellers may be unauthorized sellers, but may also be authorized sellers selling out of territory or in non-compliance with the brand’s pricing policy. Such sellers can sell the branded goods at a discount, thus introducing unfair competition. These activities reduce sales for your brand, reduce margins, and damage authorized agents and distributors.

In spite of the fact that parallel import is legal, it is not impossible to remove listings belonging to parallel import sellers off the market. Many brand owners wrongly assume that it is not possible to fight this, therefore wavering on a significant share of their potential revenues. We have the ability to follow the online sellers’ supply chain, and trace the channels they purchase from. Making unauthorized sellers work a lot harder to sell their goods can be interpreted into increased revenue stream for our clients.

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Anti Piracy

With the right online business alliance, you can protect your copyrighted material even in this fast-moving ever-changing world of digital transactions. Make sure that you are the main beneficiary of your creations.

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The Wiser Method

Our effective online brand protection strategy defends your brand’s revenue and reputation. We search and monitor globally, to analyze and identify major brand infringements, and effectively enforce, eliminate, and deter.

  • Search

    Our innovative technology continuouslyscans online channels for any mention of your brand, detecting each and every relevant reference automatically.

  • Analyze

    Our algorithm filters online references to your IP, to identify infringements.Our Team analyzes all listings, and categorizes them.

  • Enforce

    Our skilled team of experts implements professional, broad industry expertise to ensure each infringement is removed quickly and efficiently.

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Protect online channels

Our effective online brand protection strategy defends your brand’s revenue and reputation. We search and monitor globally, to analyze and identify major brand infringements, and effectively enforce, eliminate, and deter.

  • Online Marketplaces

    Online marketplaces are e-commerce sites where multiple providers, retailers or wholesalers offer products or services. Defend your brand by searching for counterfeits where consumers are most likely to see them.

  • Websites/Domains

    Brand infringements occur on legitimate websites, as well as on fake websites that claim to be the original brand but are fraudulent. Domain trademark infringement is another form of brand abuse that we can monitor and eliminate.

  • Social Media

    Online marketplaces are e-commerce sites where multiple providers, retailers or wholesalers offer products or services. Defend your brand by searching for counterfeits where consumers are most likely to see them.

  • Paid Search

    Online marketplaces are e-commerce sites where multiple providers, retailers or wholesalers offer products or services. Defend your brand by searching for counterfeits where consumers are most likely to see them.

  • App Stores

    Mobile apps are becoming more important for both customers and businesses. We track mobile app platforms and offer you protection where you need it.

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What we do?

Here’s what we do to protect you online, so you can focus on growing your business

  • Monitor all online channels (marketplaces, websites, social media, mobile apps, paid search and more)

  • Detect brand abuse such as infringing domains and content, resellers or counterfeited goods – quickly and comprehensively.

  • Analyze cases of abuse, prioritize and devise a goal-driven strategy.

  • Take action to enforce your intellectual property rights online and defend your brand, therefore protecting revenues, profits and reputation. Working directly with e-commerce platforms such as Amazon, eBay, DHgate, Alibaba and many more.

  • Deliver results, stopping brand abuse.

  • Deter and help prevent future brand abuse through continuous monitoring and data analysis, so you are sure to always stay ahead.

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