PROACTIVE BRAND DEFENSE
The dynamic space of online platforms offers amazing reach and new opportunities. However, it also imposes threats by many offenders across multiple channels. The fact that these threats are not within the control of the abused organization doesn’t make them less real or harmful. It also doesn’t mean that you should not be proactive about fighting them.
Whether you want to fight counterfeiting, eliminate fraudulent use of your brand online, protect your domain name or enforce your intellectual property rights, we offer a premium turnkey online brand protection solution – from detection to takedown. The Wiser Market Solution is especially tailored to your priorities and needs. Advanced technology and dedicated professionals work to rapidly detect online abuse, analyze and prioritize it globally, and rapidly apply effective enforcement measures and removal strategies to protect your brand. Do it the Wiser way!
In the digital world, online brand protection is not a nice-to-have, it’s a must-have!
As online markets grow, online threats do not only become more widespread but also more sophisticated. Although many brands are still unaware of the scope and reach of online brand abuse, it may adversely affect their revenue online as well as offline. It may also dilute the brand’s reputation and damage its credibility, further diminishing the brand’s value.
Even brands that are aware of the risks associated with the digital world, may be unaware of the magnitude of the problem. Other brands may simply give up or devote precious time and considerable funds to try and combat the problem, just to see it getting worse. The reality is that trying to fight alone drains time, funds, and resources.
The solution: choose Wiser Market to be your online brand protection partner, for a superb solution that is efficient, cost-effective, and quick.
WHAT IS BRAND ABUSE?
Brand abuse refers to a third party exploiting a brand’s intellectual property (IP). Some of the most common forms of this malicious activity are:
Counterfeiting involves the manufacturing or distribution of goods that use the trademark, logo, design or patent of someone else without their permission, often with the intention to deceive customers.
Fake goods are generally of lower quality, as the goal is to sell a cheaper version with no regard to brand reputation.
(2) Trademark squatting
This involves registering another party’s marks in bad faith, usually in countries where the original marks owners or real trademark owners didn’t yet register their marks or where there are issues of transliteration, as happens with Chinese trademarks.
(3) Copyright infringement
Copyright infringement, also called piracy, refers to the unauthorized use, reproduction, distribution, or display of works protected by copyright intellectual property law. Copyright protects literary, musical or artistic works. For example, it allows to prohibit copying of photographs that belong to the authentic brand owner.
(4) Patent Infringement
Patent infringement usually involves the use or sale of patented invention without permission from the patent holder in the territory.
(5) Infringing websites and social media accounts
Websites and social media accounts that are created with the purpose of infringing the IP rights of a legitimate brand or otherwise use it with bad faith are a form of brand abuse.
Most common are:
Cybersquatting – Registering, trafficking in, or using an internet domain name with bad faith. It usually refers to buying domain names that use the names of existing brands or copyrighted work and offering them for sale to the person or company who owns the trademark contained within the name at an inflated price.
Typosquatting – This is actually a form of cybersquatting that targets users who enter an incorrect website name or a brand name into a web browser, diverting traffic to a website different then the one they intended to reach. This is also called URL hijacking.
Imitation sites and social media accounts – These are websites that imitate the website of an authentic brand with the intention to deceive unsuspecting customers, or social media accounts imitating existing brands or people for illicit profits.
(6) Gray Market Selling
Although not illegal, the traffic and sale of authentic goods through unauthorized channels may amount to brand abuse. Gray marketing, also called parallel import, can be the result of authentic goods being unavailable, but it can also be the result of other circumstances, such as price differences between territories, countries or distributors.
What can Wiser Market brand protection agency do for you?