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Gray Market: The Rise of Luxury Goods
The luxury gray market of authentic goods is growing fast thanks to steep discounts. It’s a lucrative practice, yet original brands don’t usually take part in the game....
In today’s knowledge-based economy, intellectual property (IP) has become an ever more valuable asset for businesses.
Protecting intangible assets is crucial to maintain a competitive edge in the marketplace.
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One effective tool for safeguarding your IP is Non-Disclosure Agreement (NDA).
Here, we’ll explain non-disclosure agreements and how to protect your confidential information.
Then, consider a partner like Wiser Market to track your IP online and provide you with online brand protection that works.
A non-disclosure agreement is a legal contract between two or more parties that outlines the confidential information they wish to share with each other while ensuring its protection from unauthorized disclosure or use.
By signing an NDA, the parties agree to keep the shared information confidential and restrict its use to the purposes stated in the agreement.
NDAs are also known as confidentiality agreements (CAs), confidential disclosure agreements (CDAs) or other names, but they are all generally aimed at making the entity who signed the NDA not discuss the information protected by the agreement with any non-authorized party.
NDAs often include a non-use clause to prevent the misuse of confidential and proprietary information.
For example, two companies who enter into discussions about doing business together sign an NDA.
Another example is a business that has a new product.
While still confidential, it needs a consultant to advise on a feature and wants the consultant to sign an NDA.
Another example may be a new app that can benefit from expert input on some aspects, but needs him to sign an NDA.
Signing a non-disclosure agreement prevents third parties from disclosing or stealing your new product or app information and creating an identical or similar one.
NDAs are very common. They are used during business development, R&D and future patents, as well as negotiations, collaborations, mergers and acquisitions, and as part of employment agreements.
Here are some examples of information that can be covered by an NDA:
NDAs are contracts, and as such you can create a confidentiality agreement for your specific needs.
Yet, to make your NDA legally binding it needs to include the following:
#WiserTip: Your NDA can require that the other party takes additional measures to keep your confidential information secret.
Companies who want to sign a confidentiality agreement with their Chinese manufacturer usually sign a Non-disclosure, Non-use, and Non-circumvention Agreement (NNN).
This agreement is common when dealing with Chinese manufacturers.
Companies working in China often learn that a Western-style NDA is not the right choice for Chinese companies.
What you need in China is an NNN agreement that prevents the other party from using any information you give to compete against you.
Non-disclosure, Non-use, and Non-circumvention Agreement. We’ll explain.
Non-disclosure: This is often less of a problem because the Chinese company is more likely not to disclose information but to use it for its own benefit. For this reason, it’s important to cover any disclosure inside the Chinese group or by anyone related to it.
Non-use: This means that the Chinese party (for example, a factory) agrees not to use your product or idea to compete with you. It’s a contractual obligation rather than the result of IP rights.
Companies should understand who they are working with. For example, Chinese companies often use subcontractors without considering non-disclosure issues. On the other hand, many companies may belong to a “group company” with multiple subsidiaries owned by a parent company, viewing all of them as parties to the agreement.
Non-Circumvention: This creates an obligation by the Chinese counterparty not to use similar products that can circumvent your product or company.
An agreement that is enforceable in China and has specific monetary damages can help deter Chinese companies from breaching the contract.
Trade secrets are protected without registration and can extend for an unlimited period unless disclosed to the public, acquired by others, or legally discovered.
It may seem easy to just get a trade secret, but there are conditions that must be met before the information is considered a trade secret.
Even with an NDA in place, sharing trade secrets can result in violations.
Therefore, companies should consult a professional and discuss signing an agreement that includes the protection of trade secrets.
NDAs are tools to protect your confidential business information but, as mentioned above, they are not the only way to protect your brand. To do so, you need to protect your intellectual property.
Counterfeiters and other malicious actors can steal and infringe on your brand. Protecting your intellectual property starts with the registration and protection of trademarks, designs, images, content, patents, and so on.
For continuous monitoring and protection, you can use brand protection services.
Enforcing an NDA, trade secrets, and other use of your IP on marketplaces, websites, social media, apps, and other digital channels is a challenging task.
Wiser Market’s proactive online brand protection strategy uses proprietary technology and machine learning to create an efficient and scalable brand protection solution.
We scan online channels and detect unauthorized use of your IP. After further analysis and approval, we move on to enforce your rights.
Advanced tech and expertise ensure the successful removal of online brand infringements so you gain control of your brand online and protect what’s yours.
Need to protect Your Brand?
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Businesses typically use an NDA when they want to share information that is confidential.
A non-disclosure agreement is one layer of protection, and brands should explore more protection strategies, such as trademark registration and online monitoring.
Examples of NDA breaches include companies that work in partnership to manufacture a product protected by an NDA when the manufacturer moves on to produce and sell a competing product. Another example is when a company offers an employee a better position in its organization in return for providing trade secrets.
Not all information can be fully protected by an NDA. For example, information that’s in the public domain cannot be protected, and the same goes for information that the other party already has access to prior to signing the NDA. Another example is information that has been disclosed on a non-confidential basis by a third party rather than by the disclosing party.
NDAs are effective in deterring breaches, yet they cannot guarantee complete protection against unauthorized disclosure and misuse. In cases where violations occur, legal action may be required to deal with the leaked information.
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