In every workplace and industry there are different types of equipment used to carry out tasks. The tools and work equipment industry reaches consumers and businesses across multiple sectors, and has been growing steadily year-on-year.
Tools, machinery and work equipment such as hand-held tools, power tools, construction machinery, protective equipment and countless other products are not just a part of our physical reality, they are also present in the virtual world.
The internet has provided almost unlimited opportunities for tools and work equipment brands to grow their business while reaching out to customers around the world, however it has also provided a thriving environment for counterfeiters to distribute cheap, low-quality knock-offs.
Fake tools are sold online on daily basis, often by wholesalers who buy and go on to resell them on auction sites and online marketplaces. In addition, genuine products purchased through illegal channels re-enter the supply chain without authorization or control, causing brand owners and manufacturers to lose control over their MAP pricing policies and assigned sales territories.