Online Protection for Tools & Work Equipment Brands

In every workplace and industry there are different types of equipment used to carry out tasks. The tools and work equipment industry reaches consumers and businesses across multiple sectors, and has been growing steadily year-on-year.

Tools, machinery and work equipment such as hand-held tools, power tools, construction machinery, protective equipment and countless other products are not just a part of our physical reality, they are also present in the virtual world.

The internet has provided almost unlimited opportunities for tools and work equipment brands to grow their business while reaching out to customers around the world, however it has also provided a thriving environment for counterfeiters to distribute cheap, low-quality knock-offs.

Fake tools are sold online on daily basis, often by wholesalers who buy and go on to resell them on auction sites and online marketplaces. In addition, genuine products purchased through illegal channels re-enter the supply chain without authorization or control, causing brand owners and manufacturers to lose control over their MAP pricing policies and assigned sales territories.

Fake Makita Drill Un-box and Tested

Counterfeit tools are sold online on a daily basis. Unsuspecting consumers falsely led by online fraudsters are often stuck with low-quality and unsafe products , the use of which can pose serious health and injury risks.

Global Power Tools Market: 2014-2023

Projected growth for the Global Power Tools market revenue reflects 5.2% CAGR

The Wiser Market Solution

Wiser Market will globally combat counterfeiting activity to protect your brand.

Our protection strategy is based on our advanced monitoring system and our team of in-house experts. We provide a proactive and effective way to enforce your intellectual property rights, gain control of your brand’s reputation, and make counterfeiting too costly for those looking to make easy profit off your hard labor.

We are driven by results and a relentless approach towards online fraud.


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What Customers Say About Us

Mr. Nir Palistrant General Counsel, KETER Group

“The Keter Group is a manufacturer and marketer of resin-based household and garden consumer products, with worldwide sales across various channels, and hundreds of IP assets (trademarks, designs, patents) registered in various countries.

Wiser Market has been very useful with protecting our IPRs online for both our indoor and outdoor brands. Their end-to-end service is efficient and cost-effective. They have been able to detect IP infringing products in various digital channels, as well as take them down swiftly. Their team is very responsive, providing us with the service that we need to keep our brand and IPRs safeguarded online.”

Ms. Moran Levy Shemesh Legal Counsel & Global IP Portfolio Manager - Sodastream by PepsiCo

“SodaStream (part of PepsiCo.) is a global leader specializing in home carbonation devices. As our successes grew, our brand became a target for counterfeiters and free-riders looking to make easy profits off of our hard-earned success.

We chose Wiser Market to protect our brand online, and they have been very helpful with enforcing our IP rights as well as taking down numerous IP infringing product listings from online marketplaces, websites, and social media. Thanks to Wiser Market we have reduced the number of online counterfeits and IP infringing products. Today, Wiser Market continues its online monitoring of IP infringements.”