The online world is the world of software and technology. This is your world and it is ours.
The digital revolution gave rise to software and tech brands. And it is this very revolution that also results in malicious abusers continuously finding sophisticated ways to infringe on intellectual property rights and reap the benefits.
IP is what drives many software and technology companies; without it they cannot profit from ideas, innovation, and R&D. This makes them vulnerable to online risks and abuse, such as pirated software sold through e-commerce platforms, peer-to-peer networks and more. In addition, fraudsters are exploiting brands using spam and domain squatting, as well as other forms of brand abuse focused on luring consumers away from the rightful brand. The implications of online IP infringements can be significant, and go beyond measurable revenue loss.
Therefore, if you are in the software and technology market, you understand the crucial importance of protecting your IP across jurisdictions.