The outdoor recreation industry is an economic giant, expected to continue growing in coming years.
As the market grows, outdoor & sports brands are increasingly becoming attractive targets for counterfeiting activity. Brand names and logos, products, creative solutions & gear, teams, leagues, players and others are all being used with no authorization to promote fake products.
When consumers shop online for outdoors & sports products it is sometimes hard for them to know if products offered are real or not. In addition, online sellers constantly utilize numerous dishonest tactics, schemes and online outlets to sell fake products.
Another reason online shopping has made the fight against counterfeits more difficult is that a growing number of goods are bypassing bulk shipments through port of entry, and instead are being sent individually to e-commerce shoppers or make their way in to physical retail stores.
