The outdoor recreation industry is an economic giant, expected to continue growing in coming years.
As the market grows, outdoor & sports brands are increasingly becoming attractive targets for counterfeiting activity. Brand names and logos, products, creative solutions & gear, teams, leagues, players and others are all being used with no authorization to promote fake products.
When consumers shop online for outdoors & sports products it is sometimes hard for them to know if products offered are real or not. In addition, online sellers constantly utilize numerous dishonest tactics, schemes and online outlets to sell fake products.
Another reason online shopping has made the fight against counterfeits more difficult is that a growing number of goods are bypassing bulk shipments through port of entry, and instead are being sent individually to e-commerce shoppers or make their way in to physical retail stores.
Real vs. Fake: The North Face
Counterfeit Outdoors & Sports products are sold online on a daily
basis. Unsuspecting consumers falsely led by online fraudsters are often stuck with unusable or low-quality products, with no guaranty or seller
accountability.
Fake sporting goods in the US: 2011-2016
Fake sporting goods seized in the US and the percentage of total seizures from 2011 to 2016. Data from US Customs and Border Protection
The Wiser Market Solution
Wiser Market fights online counterfeits and unauthorized sellers in whatever online channel they choose to sell fake goods.
We uncover threats on multiple online channels that our monitoring system scans 24/7/365. Our team of experts analyzes them, and effectively terminates these listings and enforces your intellectual property rights.
We have developed unique technology capable of identifying online counterfeiting and intellectual property rights infringements, in both marketing and distribution channels.
We protect your brand so you can grow your business.
Is your Outdoors & Sports brand protected? Contact us for a FREE brand review.
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What Customers Say About Us
Wiser Market successfully protects our brand online by taking down fake accessories and illegal listings of our successful pressure cookers. This is a very important service for our brand with their global reach. Through our work with Wiser Market we can focus on growing our business, while they provide us with intellectual property protection, and secure our online revenues.
Wiser Market has been highly effective in combating unauthorized listings worldwide. With Wiser Market we have greater visibility into our online channels, enabling us to identify the sources of unauthorized sellers and mitigate the risk. Their team’s work has been pivotal in helping us protect our global brand, further build consumer confidence and support our ‘partner’ network worldwide. Thank you Wiser Market!”