Online Protection for Automotive Parts Brands

Counterfeit automotive components can be dangerous for people on the road and alarming for manufacturers and brands in the automotive industry. Despite efforts to tackle this issue, the fake automotive trade is booming.

When you think of automotive parts, you may have car manufacturers in mind. But the reality is that numerous sellers offer automotive parts. More choices and accessibility may sound great, but they come with varying quality and fraudulent players. It is often virtually impossible for consumers to tell which products are fake and which are genuine products.

“Super fakes” are impossibly confusing, but the availability of online aftermarket auto parts also drives consumers into purchasing available, often cheaper, auto parts, rather than buying an OEM part.

Non-genuine auto parts include counterfeit parts designed to mislead consumers and associated with performance and safety issues. Other reasons for concern include gray market parts that enter the territory through unauthorized channels and may not fit the territory specifications and conditions, or may not have the car manufacturer warranty.

Salvaged parts are also an issue since they may prove unreliable, especially if not purchased from the original manufacturer. Independent manufacturers of aftermarket auto parts offer alternative parts, sometimes of subpar quality, posing a safety concern.

Almost any automotive part comes in each of the above categories. Tires, batteries, airbags, engine and drivetrain components like oil filters, brake pads, body parts, electrical components like lights, wheels, and windscreens. Any of these parts may underperform or result in part failure. The concern is especially grave in the case of auto parts, which are usually connected and interact with other vehicle parts and may cause system breakdowns.