Almost all luxury brands have joined the digital revolution and are now selling online.
It is no secret that luxury brands’ sales are growing much faster online than in physical retail, and online marketing is the way to appeal to modern affluent consumers and influencers. The luxury goods industry is especially susceptible to counterfeit products and unauthorized sales that may result in lost revenue and brand damage caused by skepticism among luxury consumers and low quality fakes.
Although many luxury brand owners have taken steps for protecting their intellectual property rights, often through the court systems, the counterfeit market is booming rapidly, retailing fake goods such as handbags, fashion, watches and many more.
The online counterfeit industry now utilizes various media platforms, including social messaging networks that are more difficult to track. Fake watches or handbags are now sold on Instagram and WhatsApp. Many shady retailers post products on Facebook, and complete a transaction by directing buyers to a landing page or through private messaging apps.
$500 mil. bust of fake luxury brands
Counterfeit luxury goods are sold online on daily basis. In 2017, luxury
brands incurred a loss of $30.3 billion dollars through online sales.
brands incurred a loss of $30.3 billion dollars through online sales.
Fake luxury items proliferating online
Data sources: US Department of Homeland Security; European Commision
The Wiser Market Solution
Wiser Market helps you fight online luxury counterfeits and unauthorized sellers wherever they may be.
We uncover threats on multiple online channels that our monitoring system scans 24/7/365. Our team of experts analyzes them, and effectively terminates these listings and enforces your intellectual property rights.
Wiser Market has the technology and expertise to protect your brand online. To be effective, we act rapidly, taking down illegal listings and deterring sellers from abusing your brand.
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What Customers Say About Us
Wiser Market successfully protects our brand online by taking down fake accessories and illegal listings of our successful pressure cookers. This is a very important service for our brand with their global reach. Through our work with Wiser Market we can focus on growing our business, while they provide us with intellectual property protection, and secure our online revenues.
Wiser Market has been highly effective in combating unauthorized listings worldwide. With Wiser Market we have greater visibility into our online channels, enabling us to identify the sources of unauthorized sellers and mitigate the risk. Their team’s work has been pivotal in helping us protect our global brand, further build consumer confidence and support our ‘partner’ network worldwide. Thank you Wiser Market!”