You work hard to inspire people and to impact an ever-changing world of fashion trends.
You invest in design, innovation, technology, production and quality control, and may also support social and environmental causes. You create unique designs, build a strong trademark, lead a successful brand.
Now you have become a target for copying and imitations, mass-produced counterfeits, and counterfeiters who use increasingly sophisticated tools to drive traffic away from your brand to fake products’ e-commerce listings, resulting in lost sales and damaged to your brand’s reputation.
Fashion is one of the most counterfeited industries, with threats growing as eCommerce platforms and other online locations become major revenue drivers in the industry. This is particularly damaging for luxury fashion, where authenticity and high-end manufacturing are critical to brands’ appeal.
To make things worse, in many territories fashion designs lack strong protection under law, and with changing trends, you must act quickly and decisively.