Electronics is a key economic sector, creating products that transform our daily lives.
With sub-sectors such as consumer electronics, industrial electronics, and electronic components offering high value products to end users, it is only natural that eCommerce has been playing a key role in generating sales revenue for manufactures and brand owners, growing exponentially year-on-year.
The problem is that online sales, led by P2P and B2B eCommerce platforms, have also made it easier for fraudsters looking to sell counterfeited electronic goods or to ‘free-ride’ on successful brands in order to sell competing products.
Many online sellers employ dubious techniques for stealing web-traffic and generating sales leads; these methods constantly evolve becoming increasingly sophisticated, and they all share the same goal: giving false impressions and misleading consumers to believe they are buying genuine products.
It’s estimated that fraudulent marketing techniques generate 25% revenue loss for manufacturers and brand owners – 1 in 4 online transactions classifies as brand abuse.