Electronics is a key economic sector, creating products that transform our daily lives.
With sub-sectors such as consumer electronics, industrial electronics, and electronic components offering high value products to end users, it is only natural that eCommerce has been playing a key role in generating sales revenue for manufactures and brand owners, growing exponentially year-on-year.
The problem is that online sales, led by P2P and B2B eCommerce platforms, have also made it easier for fraudsters looking to sell counterfeited electronic goods or to ‘free-ride’ on successful brands in order to sell competing products.
Many online sellers employ dubious techniques for stealing web-traffic and generating sales leads; these methods constantly evolve becoming increasingly sophisticated, and they all share the same goal: giving false impressions and misleading consumers to believe they are buying genuine products.
It’s estimated that fraudulent marketing techniques generate 25% revenue loss for manufacturers and brand owners – 1 in 4 online transactions classifies as brand abuse.
Finding the difference between real and fake
Trade routes for fake electronics and electrical equipment
The Wiser Market Solution
Wiser Market can stop online sellers from stealing your web-traffic and abusing your brand.
With our in-house team of anti-counterfeiting experts and our own unique and highly advanced monitoring system, we detect, analyze and enforce takedown actions against online sellers abusing your brand. We provide full online coverage and superb end-to-end service, leading to over 90% success rate.
You make great products and sell them worldwide.
We protect your brand so you can grow your business.
Is your Electronics brand protected? Contact us for a FREE brand review:
What Customers Say About Us
Wiser Market successfully protects our brand online by taking down fake accessories and illegal listings of our successful pressure cookers. This is a very important service for our brand with their global reach. Through our work with Wiser Market we can focus on growing our business, while they provide us with intellectual property protection, and secure our online revenues.
Wiser Market has been highly effective in combating unauthorized listings worldwide. With Wiser Market we have greater visibility into our online channels, enabling us to identify the sources of unauthorized sellers and mitigate the risk. Their team’s work has been pivotal in helping us protect our global brand, further build consumer confidence and support our ‘partner’ network worldwide. Thank you Wiser Market!”