Online sales of products for the home and garden are on the rise and are expected to continue to grow with the increase in the industry’s internet penetration.
As millennials mature and generation Z is entering the workforce, they set lifestyle trends, and they go online to do it or to follow latest fashions, as well as find home and garden solutions, wherever they may be.
However, online platforms are also vulnerable to abuse and fraud. Online counterfeiting generates hundreds of billions of dollars in sales across the globe, and it’s present in every market, including lawn and gardening, outdoor living, home décor, home improvement and homewares.
E-Commerce platforms have made it easier for fraudsters to sell highly desired counterfeited products or to ‘free-ride’ on successful brands in order to sell competing products. Other sellers use sophisticated tools to steal web-traffic and generate sales leads. This may result not only in lost sales, but also negative customer experience and brand dilution.
Fighting online brand abuse the DIY way is too difficult, time consuming and costly.
Fake coffee machine purchased on eBay
Fake products such as this are sold online on daily basis, costing consumers over $650 Billion USD each year, resulting in lost sales and bad reputation to brand owners.
Global Routes of Trade in Fake Goods
Source: OECD & EUIPO: Mapping the Real Routes of Trade in Fake Goods
The Wiser Market Solution
Wiser Market’s solution is designed to combat online trademark counterfeiting and abuse on a large scale, while achieving an exceptionally high success rate.
With our in-house team of anti-counterfeiting experts and our own unique and highly advanced monitoring system, we detect, analyze and enforce takedown actions against online sellers abusing your brand. We provide full online coverage and superb end-to-end service, leading to over 90% success rate.
Don’t do it yourself, do it the Wiser way.
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What Customers Say About Us
Wiser Market successfully protects our brand online by taking down fake accessories and illegal listings of our successful pressure cookers. This is a very important service for our brand with their global reach. Through our work with Wiser Market we can focus on growing our business, while they provide us with intellectual property protection, and secure our online revenues.
Wiser Market has been highly effective in combating unauthorized listings worldwide. With Wiser Market we have greater visibility into our online channels, enabling us to identify the sources of unauthorized sellers and mitigate the risk. Their team’s work has been pivotal in helping us protect our global brand, further build consumer confidence and support our ‘partner’ network worldwide. Thank you Wiser Market!”