The personal care industry is booming, and it is expected to keep growing, especially online.
Consumers spend more time searching online for information about their health and beauty routines, and take more of their shopping online.
Alongside the many advantages of selling health and beauty products online, there is the growing concern regarding counterfeit, expired or almost-expired products sold online, on websites designed to sell fake health & beauty goods or even on leading marketplaces such as Amazon and eBay.
Fake health and beauty products are a serious global issue that goes beyond intellectual property rights. In the health and beauty sector, counterfeits are potentially harmful as they have no oversight or regulation. A 2018 raid in Los Angeles uncovered counterfeited cosmetics that contained high levels of bacteria and animal waste, which could result in serious health concerns. People who have used counterfeit makeup have reported skin rashes, eye infections, allergic reactions, and even chemical burns.
Fakes and expired products undermine consumers’ confidence in your brand’s safety and effectiveness. Moreover, they result in lost sales for brands that have spent many years and substantial amounts on product research and development.